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Spring 2008:
What other evidence do you need that the 80s
are
like, totally back? I was thrilled during a recent stroll
through our Urban Outfitters to discover that brand new jelly
shoes are yours (or mine) for the buying. These are the
classic design - straight out of the 80s, no updating to make it
cool by today's terms. These are the real thing with the
crisscross pattern and the open toe.
They come in great over-the-top
colors like banana yellow and sea foam green (shown to the left)
and are bargain at only $16.00. So, as you are
contemplating your upcoming Spring wardrobe options, do not
overlook this great 80s iconic footwear.
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Since the preceding announcement two
Springs ago, Urban Outfitters has stopped carrying the jelly shoes, and
they are no longer part of their Spring shoe collection. But,
before you get too crestfallen, we've scouted out other bitchin' places
online that offer these great 80s summer fashion accessories.
Skechers is now making a line of jelly shoes with a slightly updated
design, but jellies nonetheless. We found them
here.
However, if you want to go with the real
thing, you can't do better than the original maker of the jelly shoe,
Grendha. Their web site
features new designs for the 21st century. We like the Pop Flocked
style, but you'll have to decide which is right for you.
A Little History Lesson
We found a link to a March 1985 story on
the history of the rise in popularity of jelly shoes.
Read the story here. They were introduced at the 1982 World's
Fair in Knoxville, TN and then again a year later at a shoe exposition
in Chicago by Grendha Shoes. It was there that a buyer for New
York's Bloomingdale's saw their display and ordered 2,400 pairs in nine
different styles. They went into the catalog and on the main floor
of the story, and the trend took off from there. In order to stay
ahead of the cheap knock-offs (and they were cheap - you could buy them
anywhere for between $1-2), Grendha released new styles every 6 months.
The designers of these new styles included none other than fashion great
Jean-Paul Gaultier. Pretty cool back story for a shoe made out of
PVC, huh?
So, slide on into some plastic, and you
will feel so bitchin' you will have people telling you to "get over
yourself!"