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Jelly Shoes

80s Jelly ShoesUpdate: What other evidence do you need that the 80s are like, totally back? Jellies are back and just in time for Spring and Summer. We first saw the return of the jelly shoe in the Spring of 2009 in both Urban Outfitters and Forever 21 (their version was a knock off of a Chanel jelly thong sandal). Neither is still carrying them, which might mean that the trend is waning, although they were still available in the Spring season of 2011. We love the new styling that brings a modern feel to this very classic mid-80s shoe trend. While the styles in the 80s stayed fairly true to the look shown in the picture to the left, the new jellies can be found as gladiator sandals, thong sandals and even heels.

If you haven’t ever owned a pair of jelly shoes, here’s the 

 

lowdown. They are easy and comfortable to wear. They are made from PVC plastic, allowing them to be made into any color. They can even be infused with glitter. And, the fact that they are made out of plastic makes them great for anything water related. In the 80s, I had them in a wide range of colors and styles, some casual and some dress jellies. At less than $5.00 (oftentimes as little as $1.00), they were cheap enough to allow for a pair for each outfit in your closet! A word of warning, though – they do make your feet sweat!  

A Little History Lesson

We found a link to a March 1985 story on the history of the rise in popularity of jelly shoes. Read the story here.  They were introduced at the 1982 World's Fair in Knoxville, TN and then again a year later at a shoe exposition in Chicago by Grendha Shoes.  It was there that a buyer for New York's Bloomingdale's saw their display and ordered 2,400 pairs in nine different styles.  They went into the catalog and on the main floor of the story, and the trend took off from there.  In order to stay ahead of the cheap knock-offs (and they were cheap - you could buy them anywhere for between $1-2), Grendha released new styles every 6 months.  The designers of these new styles included none other than fashion great Jean-Paul Gaultier.  Pretty cool back story for a shoe made out of PVC, huh?

So, slide on into some plastic, and you will feel so bitchin' you will have people telling you to "get over yourself!"

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