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Update:
What other evidence do you need that the 80s are like, totally
back? Jellies are back and just in time for Spring and Summer.
We first saw the return of the jelly shoe in the Spring of 2009
in both Urban Outfitters and Forever 21 (their version was a
knock off of a Chanel jelly thong sandal). Neither is still
carrying them, which might mean that the trend is waning,
although they were still available in the Spring season of 2011.
We love the new styling that brings a modern feel to this very
classic mid-80s shoe trend. While the styles in the 80s stayed
fairly true to the look shown in the picture to the left, the
new jellies can be found as gladiator sandals, thong sandals and
even heels.
If you
haven’t ever owned a pair of jelly shoes, here’s the
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lowdown. They are
easy and comfortable to wear. They are made from PVC plastic, allowing
them to be made into any color. They can even be infused with glitter.
And, the fact that they are made out of plastic makes them great for
anything water related. In the 80s, I had them in a wide range of colors
and styles, some casual and some dress jellies. At less than $5.00
(oftentimes as little as $1.00), they were cheap enough to allow for a
pair for each outfit in your closet! A word of warning, though – they do
make your feet sweat!
A Little History Lesson
We found a link to a March 1985 story on
the history of the rise in popularity of jelly shoes. Read the story here. They were introduced at the 1982 World's
Fair in Knoxville, TN and then again a year later at a shoe exposition
in Chicago by Grendha Shoes. It was there that a buyer for New
York's Bloomingdale's saw their display and ordered 2,400 pairs in nine
different styles. They went into the catalog and on the main floor
of the story, and the trend took off from there. In order to stay
ahead of the cheap knock-offs (and they were cheap - you could buy them
anywhere for between $1-2), Grendha released new styles every 6 months.
The designers of these new styles included none other than fashion great
Jean-Paul Gaultier. Pretty cool back story for a shoe made out of
PVC, huh?
So, slide on into some plastic, and you
will feel so bitchin' you will have people telling you to "get over
yourself!"