Coca-Cola Rugbys

We loved the boxy, loose shape of the shirts and the feel-good American vibe that came with wearing the soft drink’s logo. After all, Coke’s motto in ’85 was “America’s Real Choice” (which was totally in response to the Pepsi Challenge) and, in ’86, it was “Red, White, and You.” The Coca-Cola product line was playfully, exuberantly patriotic:

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Mohan Murjani hired none other than Tommy Hilfiger to oversee the design of Coca-Cola apparel in 1985. Hilfiger’s preppy, bold, all-American look hit home with young people all over the country. Although the Coca-Cola apparel company dissolved after a short time, the Tommy Hilfiger Corporation has known great success.

Got a little jones for your own eighties pop apparel? You’ll be stoked when you check out Etsy and Ebay for awesome shirts like this one:

Totally 80’s fresh and righteous!