I had to smile last week when I reached into my drawer to grab a pair of
socks and put these on:
Giant sweaters, blindingly bright colors, stripes and polka dots all come
to mind when I think of the clothing brand Esprit.
Oh, and everyone was walking around with these thin canvas bags getting
lost in their oversize sweaters:
I vividly remember a sleeveless, crisp white and navy Esprit sailor dress
that I was in love with and wore to death.
Unlike other iconic 80s brands like Ocean Pacific, Member’s Only and
Guess, Esprit felt a little more special, a little more exclusive. I
remember the Esprit store where I lived in Florida was at a fancy
outdoor shopping center that had water features, restaurants and a movie
Esprit was next to a Benetton and a boutique that sold only sunglasses,
hats and bolo ties – no joke. These three stores were like the golden
triangle of trendy and I would of course do anything to go back and shop
in all three of them today (though I’m guessing the bolo tie, etc. place
is no longer in business.)
If you couldn’t afford to outfit yourself in head to toe layered t-shirts,
sweaters and leggings you at least had to have a sweatshirt with the
logo emblazoned across the front, right?
It all felt very European - I always assumed the brand was French but it
originated in San Francisco - the introduction of Esprit’s ads called
the “Real People Campaign” was plastered throughout the pages of my
Sassy and Seventeen Magazines.
Everyone looks so happy! And bright! And check out how friggin’ forgiving
this clothing line was! Good God, you could fit like four of those
models in those pants/skirts/blazers. And what about the matchy-matchy
bumble bee couple? LOVE THEM!
After last weeks Halloween candy binge, today I sure could use a really
cute/colorful, potato sack dress to make me feel better about myself.
But I’ll have to settle for black and orange socks with a hole in the
big toe, purchased at a fancy mall circa 1986.
Lori Ferraro is the author of
the website Drawn to
the 80s where the greatest hits of the 1980’s are illustrated by her
five-year-old son. Her blog
www.onceuponaproduct.com is where you can read about her obsessions
with make up, food, Mick Jagger, big hair, boys and yes...the 80's.