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Advertising
Tagline:
"When you put it on, something happens."
Indeed. This tagline was so great that it got co-opted in
the early 1990s and used by various condom makers. Nice.
Anyway, back to the jackets.
If you grew up in the 80s, you either had a Members Only jacket
or you were a complete and total fashion outcast. Members Only
jackets were the staple of early 80s fashion outerwear and everyone
who was anyone owned one. When I had finally begged
sufficiently enough to wear my mom down into getting one from
me, nothing would do but teal. Oh yeah.
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The ubiquitous jackets were
first introduced in 1981. They were available in a
dizzyingly wide array of color choices. Given it was the
80s, after all, color was to be embraced and enjoyed.
While the Members Only brand included other clothing and different
styles of jackets, when someone refers to Members Only jackets, they’re
usually referring to the cotton/poly jackets with the nylon lining.
These Members Only jackets feature an elasticized waist and wrists
and a zip-up front with snaps at the neck. The finishing touch is the
black tag just below the breast pocket that reads "Members Only" and
proclaims its authenticity and awesomesness to the world.
Since the 80s, Members Only jackets have
been both
loved and hated. While some people opt to wear vintage Members
Only jackets for their nostalgic value, others have been quick to ridicule the
brand and the people who wear it. Just watch the movie Shallow Hal
and see Gwyneth Paltrow ask Jason Alexander if he’s the last member of
the club when she sees him wearing a Members Only Jacket.
Members Only Jackets have reemerged and
are hot all over again, reclaiming their place in
the fashion world. After all, when you put it on, something is bound to
happen. (so sayeth their advertising!) In 2004, the brand was
licensed by Kirtie Regan, who has brought it back and expanded it with a
new line of apparel. (source: Wikipedia) See the links above in
the UPDATES to see pictures of today's stars in their jackets and
links to online resources for buying them new.
Somehow, strangely, it seems to work.
Vintage Members Only Jackets are easily
had on ebay. A simple search for “members only jackets” and you could be
in the club again.
What do you think of the comeback of
this 80s fashion moment? Tell us what you think on
Facebook.