you were a complete loser, you had at least two or three Swatch
watches when growing up in the 80s. If you were really cool, you
had a dozen or more and you wore two or three at the same time.
I mean, if one is totally rad, then two must be, like,
launched its first watches in March of 1983; this Spring marks
their 30th anniversary. The name, created by Nichole Lopez (do
sayeth Wikipedia) comes from “second watch” as these new watches
marked a totally novel approach to watches as fun and casual
this new concept really took off. Swatch watches weren't just watches –
they were part of 80s culture. Everyone had them and there were stores
established dedicated to selling nothing but these highly-coveted timepiece
accessories. They came in every imaginable color and design so your
Swatch watch said volumes about who you were. Were you the sleek black
and white design or the crazy colored ones with the geometric graphics?
In fact, Swatch watches were accessories that had accessories of their
own. They sold Swatch watch “guards” that went over the face of the
watch. After all, you wouldn’t want to scratch the face of your Swatch.
If you were
really into Swatch watches, you could buy Swatch watches called Swatch
Pops that allowed you to attach your watches to your clothing, Swatch
wall clocks that were giant swatch watches that you could hang on your
bedroom wall (check out this one - at right), and some people even
bought Swatch watches to wear as ponytail hair bands. Yes, a costly hair
band, but a bitchin’ hair band nonetheless.
If you still have a few of your old
Swatch watches, you may be surprised to find out they’ve become quite
the collector’s item. Yes indeed, serious Swatch enthusiasts never let
the trend die and now they pay top dollar for the Swatch watches of
yesteryear. Bottom line is this – if you still have your Swatch watches
and you want to wear them, do so with. If you have them and you have no
use for them, sell them to a collector and you can make a pretty penny
for those 80s Swatch watches you have lying around.
And, the really good news is that you
can still buy great, new Swatches to add to your collection. There is a
huge Swatch store right in the middle of Times Square in New York. I
picked up this sweet new Swatch watch last year in Tampa. The
construction and cool factor is still there, just like it was in the
80s—but, I think I’ll stick to one at a time this go ‘round.