April 12, 2011: It’s official,
Wayfarers are back in a
big way for the Spring/Summer of 2011. A recent trip to the
beach confirmed it. We are loving the return of the contrast
temple version of this classic style. Shown here with blue
contrast temples. These are a must have accessory for the
upcoming sun season.
Grab a pair, and you’ll be walking on sunshine.
What did Tom Cruise, The
Blues Brothers and Don Henley have in
common? That's right. Their iconic looks depend in
part on their classic Wayfarer sunglasses by Ray-Ban.
you were cooler than cool in the 80s, then your sunglasses of
choice were Ray Ban’s Wayfarers. Don’t know what Wayfarer
sunglasses are? You do, trust us, but it may be possible you
didn't know that was the name for these very classic, very 80s
Wayfarers have been manufactured since
1952 so they had been around a while by the time the 80s rolled around,
but their popularity was in a steady decline. All that changed in
1982 when Ray-Ban signed a product placement deal for $50,000 (wow, did
they get a
good return on that investment or what!?). As a result
of that deal, Wayfarers were placed in movies and TV shows over 60 times
per year in the years between 1982 and 1987.
So what was the appeal of Wayfarer
sunglasses and where did we see them placed in 80s movies and TV? Well, the fact that hotter-than-hot Tom Cruise wore them in
1983's Risky Business (shown right) probably helped the cause. The Blues
Brothers probably had something to do with it too – as did Miami Vice
and Less than Zero. Corey Hart even sported a pair in his hit
"Sunglasses at Night." Of course the fact that Wayfarer sunglasses were
mentioned in the “Boys of Summer” song probably didn’t hurt either. Yes,
when it came to 80s icon culture, Wayfarer had designer eyewear covered.
added to the “street cred” of Wayfarer sunglasses was the fact that they
weren’t just seen in movies or on television. Celebrities actually owned
and wore them in everyday life.
Tom Cruise, Jack Nicholson, Rob Lowe,
Andrew McCarthy, Madonna and Don Johnson were frequently seen sporting
If you never owned a pair of Wayfarer
sunglasses, it’s not too late for you to enjoy the Wayfarer experience.
Unlike most 80s fashion trends, Wayfarer sunglasses really never went
out of style. In fact, they’re still popular today. You can buy Wayfarer
sunglasses at almost any store that sells Ray Ban products. We
caught this pair in action (2009) in Birmingham, AL. Very cool.
The Wayfarer sunglasses line was
improved in 2002 and the new collection features an array of colors to
choose from; although I still prefer the classic black Wayfarer
sunglasses that ruled the 80s. At least part of our 80s fashion lives on
today, and Wayfarer sunglasses are one piece of our 80s wardrobe that we
can still wear today without looking like total geeks.