Strawberry Shortcake Dolls

In the early 80s, we sure loved putting perfumy-fruity scents on things: scratch-and-sniff stickers, chunky erasers, lip balms and magic markers were all kissed with the scent of buttered popcorn, pink lemonade, pepperoni pizza and Dr. Pepper! But ask any girl what her favorite strawberry-scented object of affection was in the 80s, and I bet she will tell you this: Strawberry Shortcake.  She was the doll that smelled like strawberries! She actually smelled really good.  And she had a crew of friends each with their own distinct smell.  My favorite smell was actually from the taller-than-the-others Purple Pie Man. He may have been the bad guy in the stories, but he sure smelled fabulous.


The character was, and still is, owned by American Greetings. She started out as a star in their card line, then moved on into your house with you with her line of dolls, colognes, bed sheets, shirts, make your own pillow patterns, and posters – I sooo remember the posters being huge during Scholastic book order time at school.

The Strawberry Shortcake doll was first introduced by Kenner in 1980 and was hugely popular; the dolls and toys made well over 100-million dollars in their first year out — a berry good deal for a little girl who lived inside a strawberry! The appeal of the character as told through books and television specials was that she was always optimistic, kind and ready to help anyone in need.

Strawberry Shortcake Characters


Strawberry Shortcake Poster

Strawberry Shortcake Poster


Besides Strawberry Shortcake, the line included several other sweetly-scented characters most of whom came with a food-named pet. For example, Strawberry Shortcake had a cat named Custard.

There was Huckleberry Pie, Blueberry Muffin and Apple Dumplin’ just to name a few.

Strawberry Shortcake Family

These sweet smelling dolls needed a place to hang out! Like maybe the Berry Happy Home, Big Berry Trolley, Berry Bake Shoppe, or (my personal favorite) the Maple Stirrup and Oatsmobile?

Strawberry Shortcake Toy: Maple Stirrup and the Oatsmobile

A handful of Strawberry Shortcake animated television specials aired in the early 80s; it wasn’t a regular series, but instead it consisted of specials geared toward pushing the toy line.

Something clicked because the toys and the legendary characters still live on today!

In 2003, a new TV series aired, and a whole new generation of girls met the little girl with freckles and a bonnet that smells like summertime. Boy, do times change – today’s Strawberry Shortcake sure looks different from the doll I used to have.

Strawberry Shortcake in the 80s
Then . . .

Strawberry Shortcake of 2015
. . . Now

Today she comes with her dog, Pupcake, and a pink comb to get through those long pink locks. But one thing still carries over from the 80s . . . she still smells like childhood. And that is berry nice.

Strawberry Shortcake is Berry Sweet!

Author: Lori Ferraro

Lori is a writer and actor living in Portland, OR. Her website, Drawn to the 80s, is where her 5 year old draws the greatest music hits of the 1980s. She is a blogger for The Huffington Post and her own blog, Once Upon a Product, is where she writes about important things like beauty products, music, her obsession with Mick Jagger and of course...the 80s.

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  1. My youngest daughter is 4. She is nuts for Strawberry Shortcake. My wife was too when she was little. She kept a lot of those dolls and toys from her childhood. Now, our daughter plays with them.

    One again, the 80’s trumps today.

    Post a Reply
    • I loved those dolls/shows when i was a kid in the 80’s!! I even had the pillows on my bed! Forgot about those. 😉
      I think the doll is cuter now and dd has grown up loving Strawberry too. Its been fun to share something in common. Good memories for us both!
      My question is, why did Strawberry steal Huckleberry Pie’s dog?? She had Custard the cat, he had Pupcake the dog. Give the dog back, American Greetings!!
      And i’m with the author, Purple Pie Man smelled great!! Lol

      Post a Reply
  2. I too was a fan of the “Peculiar Purple Pieman of Porcupine Peak” I so wish I still had him and my other dolls.

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  3. I still have my Strawberry Shortcake “kiss” dolls. Her several of her friends in fact. When you squeeze the belly they blow you a “kiss” in their own personal scent. Wonder if they’re worth anything these days?

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  4. Can I purchase the Strawberry Shortcake dolls? If so, how much?

    Post a Reply


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