Bravado, Universal Music Group’s merchandise and brand management company has reached agreement with the Estate of Prince Rogers Nelson to serve as the exclusive branding and licensing partner worldwide.
With the agreement, Bravado will work closely with the Estate to manage retail and licensing endeavors for Prince’s brand. As one of the most iconic and influential artists of all time, Bravado is tasked with strategically curating global programs that embrace and honor Prince’s legacy, embody his invaluable influence on art and culture and provide exciting new connections for his millions and millions of fans.
“Prince’s legendary performances, his unmistakable style and music, his incomparable artistry — all continue to make a lasting impression on art, music, culture, design and fashion and will continue for generations to come,” said Mat Vlasic, CEO of Bravado.
“I’m thrilled the Estate has chosen Bravado to represent Prince. As the leading global provider of consumer, lifestyle and branding services to artists, Bravado will bring passion and energy to working with the Estate to create unmatched opportunities and ensure Prince continues to thrill fans and impact culture around the world.”
Prince has sold more than 100 million albums worldwide, making him one of the most successful artists of all time.
His timeless No. 1 hits include “When Doves Cry,” “Lets Go Crazy,” “Kiss,” “Raspberry Beret,” “You Got the Look,” “Little Red Corvette” and “Cream,” among many more.
From starring in Purple Rain, which won an Academy Award for the film’s eponymous song, to his trailblazing music videos and MTV Video Music Awards performances, to his iconic Super Bowl halftime show in 2007, the “Purple One” and his personal style made a statement and challenged culture.
In addition to the Oscar, Prince won seven Grammy Awards and a Golden Globe Award for Purple Rain with both “Purple Rain” and “1999” entering into the Grammy Hall of Fame. Prince was inducted into the Rock and Roll Hall of Fame in 2004, his first year of eligibility.