Put a “Le” in front of it! Our obsession with all things European in the 80s
Apr28

Put a “Le” in front of it! Our obsession with all things European in the 80s

In the 80s, anything and everything European was considered très chic – ESPRIT, Swatch, Lacoste, Z. Cavaricci, Frusen Glädje; you get the idea. I was talking with friends the other night about it—how we felt swept away walking into the stark, modern white-ness of a Benetton store. Apparently, all you had to do was put two little letters in front of a product name, and it suddenly sounded like you had to go through customs to get it....

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