Living in a Material World

Posted By Pia Sooney on Aug 3, 2012

Madonna had it right. We are indeed living in a material world. It is damn near impossible to watch TV today without hearing your favorite 80s songs as the backdrop to one commercial or another selling everything from candy bars (see PayDay’s use of “Bust a Move”) to insurance (see Liberty Mutual Insurance’s use of “Human” by Human League). How I feel about this trend varies with its use. I don’t have a global position on the issue as...