Underoos: The Underwear That’s FUN to Wear!
By Julie Anderson In the late seventies, Larry Weiss came up with a really great idea: print superhero costumes onto kids’ top-and-bottom underwear sets. In retrospect, it was marketing genius, but the idea was rejected by Hanes and then dropped by Scott Paper company. Fruit of the Loom, which had been lined up to supply the blank underwear for screen printing, stepped up and bought Underoos in 1978. It was a wise decision....
