MTV’s Origins in the 80s
On August 1, 1981, something happened to cable television – something that would define pop culture, change generations, and shape an industry. That something had a name. The name was MTV. It launched at 12:01 in the morning, ushered in by John Lack (then the Executive Vice President of Warner-Amex Satellite Entertainment) saying, “Ladies and gentlemen, rock and roll.” And so it began. Prior to 1981, MTV didn’t...
